When shopping for a luxury timepiece, many people look to see what their favourite celebrity or sports star wears, which is part of the reason why celebrity endorsement deals have become so important to manufacturers. Of course, in an Olympic Games year, the focus naturally turns to the biggest stars competing at the event.
The competition may be coming to an end in Rio, but the buzz surrounding the games will remain for several months to come. Here, we take a look at the timepieces of choice for three of the most famous Olympic athletes.
Michael Phelps – Omega Seamaster Planet Ocean
American swimmer Michael Phelps is the most decorated Olympic athlete of all time, having recently picked up the 23rd gold medal of his career in Rio. He is also a brand ambassador for Omega and appears on billboards, posters and other promotional material for the Official Timekeepers of the Olympics.
On his wrist, Phelps sports an Omega Seamaster Planet Ocean, which seems a sensible choice for a man who spends so much time in water. The timepiece is 45mm in diameter and rather fittingly, is a self-winding model, powered by arm movements. The particular model that Phelps wears retails for around $5,500.
» check OMEGA Planet Ocean Price List
Usain Bolt – Hublot Big Bang Unico Usain Bolt
Jamaican sprinter Usain Bolt is the most high-profile track and field athlete around and the 100m and 200m world record holder added to his impressive medal haul with a third consecutive gold in the Olympic men’s 100m. Bolt is no stranger to making bold statements on the track, and he does the same with his wristwatch.
A limited edition model, released this year, the Hublot Big Bang Unico Usain Bolt is a stunning gold timepiece, which features 38 jewels, a Jamaican flag strap and a seconds hand in the shape of a lightning bolt. It retails for $42,200, but only 100 models have ever been released to the general public, making it almost as rare as Bolt’s talent.
» check Hublot Watches Price List
Jessica Ennis-Hill – Omega De Ville Ladymatic
The poster girl of the 2012 Olympics in London, Jessica Ennis-Hill earned a silver medal at the 2016 Olympic Games, adding to her gold medal from four years ago. Like Phelps, the British heptathlete is an ambassador for Omega and recently appeared at a corporate brand event in London, celebrating the company’s role in Rio.
A symbol of modern femininity, Ennis-Hill opts to wear a strong feminine timepiece, the Omega De Ville Ladymatic. The watch is constructed from rose gold, has diamonds as dial markers and boasts a large 34mm case size, ensuring it always makes a visual impact. The De Ville Ladymatic currently retails at around $24,500.
» check OMEGA Ladymatic Price List
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