In many ways, the free market and the convenience of online shopping are the enemy of luxury watch brands like Rolex. After all, anyone who knows anything about economics knows the principle of supply and demand, yet luxury watch manufacturers misjudge the demand (and, therefore, the price) of their models all the time. Moreover, they also occasionally make models intentionally scarce, artificially adding to their prestige.
Based purely on demand, for example, there should be more stainless steel Rolex Daytona models. Yet, the company keeps numbers limited to build a sense of exclusivity. If you attempt to buy one from an Authorized Dealer (AD) you will need to be extremely lucky, or you may need to buy it alongside other less desirable Rolex models.
Luxury Watch Brands Create the Grey Market
For Authorized Dealers, watch manufacturers misjudging supply and demand is a problem. Dealers have to pay before they even know which watches they will receive. This can lead to problems when trying to clear their inventory of unsold, unpopular or obsolete timepieces. For instance, a Datejust 36mm with a pink diamond dial could be hard to shift, as it is too big for most women’s tastes, but too feminine for most men.
The solution? In many cases, they try to sell these less desirable watches together with more desirable models to a grey market dealer, who buys in bulk. Of course, the Official Retailer is unlikely to make as much this way, but sometimes cash flow issues and reducing the inventory are more important considerations than trying to sell watches in strict accordance with Rolex’s demands, which can be completely unrealistic.
The Rolex Submariner is one of the brand’s most popular timepieces and although it was originally designed for professional diving, the sports watch has achieved iconic status as a fashion accessory, appearing in numerous James Bond films, as well as in board meetings for some of the top businesses all over the world.
While the Submariner is available in a variety of different materials and color combinations, the gold and black combination has a clear appeal, especially to those intending to wear it as a fashion item. In this article, we take a look at the black and gold Submariner and the main choices available to potential buyers.
Video comparison of the Audemars Piguet, 42 mm, 26470OR versus the Audemars Piguet 44 mm Ceramic Rose Gold, 26401OR. We’ll be going over the price, dial, bezel, case, crown, bracelet, clasp, and we’ll talk about the movement towards the end of the video.
Comparison Transcript: AP Royal Oak 26470OR vs AP Royal Oak 26401OR
Today we’re going to be looking at the comparison of these two watches. The one here you see is an Audemars Piguet, 42 mm, 26470OR. The one you see on the right here, your right, is an Audemars Piguet 44 mm Ceramic Rose Gold, 26401OR. Now, we’re going to compare these two watches. We’re going to try to show you what the differences are, what the similarities are, also why you might choose one over the other, or which one might be right for you.
Each year, the Baselworld Fair in Basel, Switzerland achieves significant attention from both the media and watch enthusiasts alike – and for good reason. After all, it is the trade show that many of the leading names in the industry use to launch their latest timepieces and generate a buzz ahead of public release.
Omega is widely recognized as one of the global leaders in luxury watch design, with a rich heritage dating back to 1848. Each year, their new releases are hotly anticipated and this year was no different. In this article, we take a closer look at five new models introduced by the brand for 2018.
The Salon International de la Haute Horlogerie, or SIHH for short, is one of the most famous luxury watch trade shows in the world, and the first major event of the calendar year. Held in Geneva, the event sees more than 30 of the biggest watch brands showcasing their latest timepieces ahead of release to the general public.
Among the most celebrated of these luxury watch brands is Audemars Piguet, with the Swiss company having a well-earned reputation for both style and innovation. The company now traditionally uses SIHH rather than Baselworld as its platform for unveiling major releases. In this article, we look at the brand’s new models for 2018.
There are a number of reasons why Rolex owners may be tempted to sell their timepiece to a pawn shop. It may be, for example, that you desperately need cash and feel it is the quickest option. Alternatively, perhaps you do not have the box and papers any more and feel a pawn shop is your best hope of actually selling it at all.
The sale of Rolex watches to pawn shops is becoming more common and while the thought process behind this is understandable, it is actually very unlikely to be the best option available. In this article, we take a look at four of the most important reasons why you should never sell your Rolex, or any other luxury watch, to a pawn shop.
Italian watch company Panerai are among the big name watch brands regularly in attendance at SIHH and for enthusiasts and casual observers alike, their new offerings are almost always one of the major talking points, both before and after the event. In this article, we take a look at the new Panerai models introduced for 2018.
The Baselworld Fair is the most famous luxury watch trade show in the world and the event, held in Basel, Switzerland each year, attracts significant attention from enthusiasts and casual observers. After all, it is at Baselworld that many of the world’s most beloved luxury watch manufacturers showcase their new models.
Among the very biggest names at the event each year is Patek Philippe, and the Geneva-based company is especially well-known among aficionados for designing highly complicated mechanical timepieces, which enjoy great prestige. In this article, we take a look at the main models introduced by the brand this year.
The themes of luxury, material wealth and status feature prominently in hip hop music, with rap stars often making reference to the products they own in their songs, or showcasing them in their music videos. Indeed, many rappers are far from shy when it comes to talking about or showing off their luxury watch collections.
As a result, there is a great deal of interest in the types of watches rap stars wear, with Rolex being the most popular brand of them all. In this article, we take a look at some of the rappers who have been known to wear Rolex watches and detail precisely which Rolex watches they opt for.
Justin Bieber is one of the most popular and successful pop stars of his generation and in addition to his talents as a singer, the Canadian has established himself as an international sex symbol and has become known for his sense of style. Inevitably when someone achieves such a status, they generate interest in the things they wear.
Through his music videos and endorsement deals, Bieber has become associated with luxury items, and his watch collection has attracted attention too. In particular, the singer is known to be a fan of the Rolex brand. In this blog post, we look at some of the Rolex watches and other luxury timepieces he has been spotted wearing.