In many ways, the free market and the convenience of online shopping are the enemy of luxury watch brands like Rolex. After all, anyone who knows anything about economics knows the principle of supply and demand, yet luxury watch manufacturers misjudge the demand (and, therefore, the price) of their models all the time. Moreover, they also occasionally make models intentionally scarce, artificially adding to their prestige.
Based purely on demand, for example, there should be more stainless steel Rolex Daytona models. Yet, the company keeps numbers limited to build a sense of exclusivity. If you attempt to buy one from an Authorized Dealer (AD) you will need to be extremely lucky, or you may need to buy it alongside other less desirable Rolex models.
Luxury Watch Brands Create the Grey Market
For Authorized Dealers, watch manufacturers misjudging supply and demand is a problem. Dealers have to pay before they even know which watches they will receive. This can lead to problems when trying to clear their inventory of unsold, unpopular or obsolete timepieces. For instance, a Datejust 36mm with a pink diamond dial could be hard to shift, as it is too big for most women’s tastes, but too feminine for most men.
The solution? In many cases, they try to sell these less desirable watches together with more desirable models to a grey market dealer, who buys in bulk. Of course, the Official Retailer is unlikely to make as much this way, but sometimes cash flow issues and reducing the inventory are more important considerations than trying to sell watches in strict accordance with Rolex’s demands, which can be completely unrealistic.
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Expensive timepieces from the likes of Rolex, Patek and AP are a significant investment and as with any other item that is worth thousands of dollars, you need to look after it well and take precautions to stop it from being damaged or stolen. It is precisely for this reason that many luxury watch owners invest in a home safe.
Keeping your watch in a safe will not only give you peace of mind, it will also potentially reduce any insurance premium linked to the watch. Nevertheless, buying a safe can seem daunting, because there are so many types available. In this article, we look more closely at the various options and explain their plus points and drawbacks.
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If you have a used Rolex watch, or any other luxury watch that you are looking to sell, one of the most obvious options is to try to auction it on eBay. Certainly, when armed with the right knowledge and expertise, eBay can be a great marketplace and you should be able to receive a decent amount of money for your timepiece.
With that being said, there are many things you should keep in mind when trying to sell your Rolex on eBay, and some potential pitfalls to avoid as well. In this article, we take you through some of the most important of these.
Disclaimer: Here at Jaztime, we offer a free quote service for those selling Rolex and other luxury watches. With this service, you can find out how much your watch is worth in hours and receive cash within a few business days. Get your free watch valuation by using our free watch quote form (here). Nevertheless, we also have experience in selling Rolex watches on eBay and are more than happy to share some of the secrets to success with you.
How to sell your Rolex Luxury Watch on eBay:
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Film star Brad Pitt is one of the most famous celebrities in the world, as well as a style icon. As a result, there is a natural interest in the things that he wears, especially when they are obvious status symbols like his luxury watches. The Hollywood actor is known to have an extensive watch collection and is a keen admirer of Rolex, in particular.
Indeed, over the years, Pitt has been seen wearing Rolex models for photo shoots and in his movies, as well as when out and about in everyday life. In 2000, he even starred in a marketing campaign entitled ‘Nothing But Rolex’ for a Japanese Rolex dealer. In this article, we take a closer look at some of the models he has worn.
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For the average person, the most valuable possession they are likely to own is either their home or their car. However, when you buy any expensive or valuable item, you are encouraged to purchase insurance to cover you against loss, theft and/or damage. This includes anything from a laptop or mobile phone, to a bicycle or motorbike. Clearly, when it comes to luxury watches, the same logic should apply.
If you cannot afford to easily replace your golden Rolex, you should give serious consideration to protecting yourself by purchasing insurance for it. In most cases, standard contents insurance will only cover you up to a certain value for a single item, and this is often not enough to cover the value of a watch. So how can you insure your watch and what are the various options available to you? In this article, we try to explain all you need to know.
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The Swiss watch manufacturer TAG Heuer has officially announced a new partnership with Manchester United Football Club during a launch in Beijing, China. The three-year agreement will see TAG Heuer become the Official Timekeeper of the club, as well as a Global Partner.
Over the years, TAG Heuer have enjoyed a strong reputation within the world of sport, thanks to links with the likes of Ayrton Senna and Maria Sharapova. It is hoped that this new partnership will help the company to increase brand recognition in key areas like China, where Manchester United boast a staggering 107 million fans.
The Theater of Dreams
As part of the new partnership, TAG Heuer products and advertising campaigns, including their current #DontCrackUnderPressure motto, will be displayed on the digital advertising boards at the team’s stadium. Old Trafford, which is known as the Theater of Dreams, holds a capacity crowd of more than 75,000 people.
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