Anyone with an interest in luxury watches, such as those produced by Rolex, Audemars Piguet and Patek Philippe, knows to expect to have to pay high prices for the top brands. However, one of the noticeable trends throughout 2020 and 2021 has been a rapid increase in prices, even above what you might typically anticipate.
Therefore, if you are getting into the watch market yourself in 2021 or 2022, or looking to purchase a luxury timepiece for a friend or loved one, you are likely to have plenty of questions regarding the prices you see. Why are these watches so expensive? Why are watches selling way above retail price? Should you try to buy on the grey market?
In this article, we explore the answers to these questions and more, and outline what is behind prices skyrocketing.
The Issue of Supply and Demand
One of the reasons why luxury watches are typically so expensive is because the supply of many timepieces does not come close to matching the demand. In other words, there are more people who want to buy luxury watches than there are luxury watches on sale. This can lead to situations where customers enter Rolex retailers to see very few watches to no watches on sale and it is common to find that you are unable to actually purchase a watch you may have seen on their website.
If you are interested in purchasing an Audemars Piguet watch, but would like to find out more about the luxury timepiece brand first, you have come to the right place. Here, we will provide you with an overview of the company itself, while also answering common questions. At the same time, we appreciate that understanding the different models can be confusing, so we will also offer information about some of the most popular models in the AP catalogue.
Why is Audemars Piguet Unique compared to other brands?
Some people are completely unfamiliar with Audemars Piguet, so it is worth starting off by exploring what is so special about the brand and why AP watches are so highly regarded. Despite lacking the level of fame of a brand like Rolex, Audemars Piguet is still part of the ‘Big Three’ of Swiss watchmaking, otherwise known as the ‘Holy Trinity of Luxury Watch Brands’. The company is known for creating exquisite, innovative mechanical watches of the highest quality.
A Look Into Audemars Piguet History & Popularity
Audemars Piguet was founded in 1875 and is recognized as one of the top luxury watch brands in the world. The company has its headquarters in Le Brassus, Switzerland and is notable for the fact that it started as an independent, family-owned business and remains one to this day. Many of the brand’s watches are available in extremely limited numbers, which provides a sense of exclusivity to each timepiece and helps to add to their value too.
You decided to buy a Rolex, but feel unsure about which model to get? You’re new to the World of Rolex? This is a common dilemma and, in truth, the Rolex that is right for you will depend on many various factors.
How much money are you willing to spend?
Do you want a brand new Rolex or pre-owned model?
Are you looking for simple quality, or something more flashy?
Do you prefer durable stainless steel or prefer higher value gold or platinum?
What functions do you require or value the most?
Here are some pointers to help find the path to the best Rolex for you.
Wearing outfits that match or compliment one another can be the ultimate sign of a harmonious relationship, whether it is wearing the same clothing style, the same color, the same shirt, or the exact same outfit. Regardless of your couple’s outfit ideas, matching luxury wristwatches is a great way to take your look to the next level.
However, the majority of Rolex models are created for men, so not all timepieces have a matching ladies’ version. Nevertheless, this buying guide will assist you in finding appropriate ‘his and hers’ matching Rolex watches.
The Rolex Datejust 31 is categorized as a mid-sized ladies’ timepiece. It forms part of the wider range of Datejust models, which are dress watches featuring a date display window, complete with a ‘Cyclops’ magnifying lens. The 31mm case size represents a significant step up from the 26mm or 28mm models, making a bigger statement.
However, within the Datejust 31 line, there are actually a wide range of different watches to choose from, with buyers needing to decide between different case materials, dial colors, dial marker options and bezels. In this guide, we explore the various options available to buyers, comparing design choices and affordability.
Initially introduced in 1945, the Rolex Datejust 36 was the first model ever released in the manufacturer’s iconic Datejust collection and it remains one of the most popular options for buyers looking for a Rolex timepiece.
However, over the years, the Datejust 36 line has been expanded and now includes a wide variety of different options, with multiple different case materials and color schemes. In this guide, we take an in-depth look at the various options that are available, so that you can make a more informed purchase and buy the best watch for you.
Many buyers looking to purchase a Rolex watch are drawn to online platforms like eBay, but with so many fake or counterfeit Rolex timepieces flooding the market, is it actually safe to buy one in this way? The answer is both ‘yes’ and ‘no’. You certainly can find authentic new, used and vintage Rolex watches on eBay, and if you are experienced enough to know what to look for, you might even find a good deal every now and then.
Unfortunately, the sheer number of fake Rolex watches out there is enormous and some of them are extremely convincing. As a newbie, you are likely to have a tough time finding Rolex timepieces that are both cheap and authentic on eBay. Of course, the eBay platform itself does try to protect buyers and sellers from fakes and frauds, but even with the best will in the world, those efforts are not always successful. Continue reading “Is it Safe to Buy a Rolex on EBAY?”→
Purchasing a Rolex sounds like a fool-proof plan: buy a high-quality luxury timepiece or other piece of jewellery, which you can later convert into cash when times are tough. In the case of jewellery, you can claim the material value, so prior to making a purchase, you should determine how much you are paying for gold or diamonds, and how much you are paying for the craftsmanship, and then make your decision based on potential re-sale of the materials.
With luxury watches, on the other hand, you are going to want to sell for more than just the material value. The problem here is that watches are mechanical devices, meaning the quality of their inner-workings will be taken into account. They are also subject to changes in fashion, and value can be dictated by availability too.
Indeed, asking which Rolex to buy as an investment is similar to asking which car to buy as an investment. Most watches lose value the moment they are purchased and unless you plan to rent your Rolex out to other people regularly, you are going to struggle to make a profit. Nonetheless, here are some pointers to improve your chances. Continue reading “Which Rolex to Buy as an Investment?”→
Launched in 1953, the Rolex Submariner is one of the most iconic timepieces in the entire Rolex collection. A sports watch, designed for use by professional divers, the Submariner was also worn by Sean Connery, George Lazenby, Roger Moore and Timothy Dalton in several James Bond films, including ‘Dr. No’, ‘Goldfinger’ and ‘Live and Let Die’.
If you are looking to buy a Rolex Submariner watch, your two main options are to buy a brand new model from an Authorized Dealer, or buy an authentic new or second hand model from a reputable grey market dealer like Jaztime.com. In this article, we explain why a used Submariner might be the best possible choice for you.