Rolex Datejust 31 Lady Midsize Stainless Steel White Diamond Dial & Bezel Jubilee Bracelet 278240 - BRAND NEW

Rolex Datejust 31 Lady Midsize Stainless Steel White Diamond Dial & Bezel Jubilee Bracelet 278240 - BRAND NEW

Item No. 278240WHTD | Limited Supply 6 others view this page




Brand New
Box & Papers
Production Year
Current Production
Model Number
Datejust Lady 31
Model Year
Current Model


Screw Down
Custom Diamonds
Case Back
Steel/White Gold/Diamonds
Case Size
31 mm
Case Type
Case Shape


Dial Type
Date at
3 o’clock
Dial Color
Dial Markers
Custom Diamonds
White Gold


Band Material
Stainless Steel
Concealed Folding Crownclasp
Bracelet Type
Heavy: New Style


Watch Style
Dress Watch
Country of Manufacture
Water Resistance
100 Meters (330 Feet)


This certified authentic Brand New Rolex Datejust Lady 31 Dress Watch, with the Model Number: 278240, has a Stainless Steel 31 mm Round Case with Screw Down Crown and a Custom Diamonds Bezel. This Ladies Rolex Datejust Lady 31 has an attractive White Dial with Custom Diamonds Dial Markers. The high quality Rolex Automatic Movement will keep perfect time for you. The reliable Rolex Stainless Steel Jubilee Bracelet will look great on your wrist.

Hey guys, this is Kevin from, and today we'll be reviewing the Rolex Datejust 31. The reference number for this watch is 278240. We'll be going over the price, the dial, bezel, case, crown, bracelet, clasp and we'll talk about the movement towards the end of the video. - So, for the pricing, you're gonna be hearing two largely different prices, mainly because the bezel and the dial are custom, meaning that we actually have our watchmaker install the bezel and the dial ourselves. Okay, so if you're looking for the retail version of this watch, the reference number for that's gonna be 178384 with a retail pricing of $15,850.00. Or you can get something that looks exactly the same here at for as low as $7,200. Okay? Alright so moving on to the dial. The dial, as you can see, is a white dial with the diamond hour markers. The color of the diamonds are G to H colored diamonds. And besides that we have the standard 18 karat white-gold hand still with the luminous tips, for easier viewing at night. We have the date at the three o'clock position with a cyclops lens on top of that sapphire crystal for magnification, easier viewing of that date. Now for the dial color, of course white is not your only choice as the Datejust has many different configurations. But specifically, because this is a custom diamond dial, we can do numerous different types of color. We've done pink in the past. We've done meteorite. You can actually just check out our website. We have many choices, and if you don't see a choice there that you like, or rather a choice there that you like, you can just give us a call and we can work something out. Besides that, moving on to the bezel. The bezel, as you can see is, same thing here, custom diamond bezel, G to H colored diamonds, and as you can see still very, very beautiful. Okay? Alright, moving on to the case now. The case is, the case is still the original Rolex case. Everything but the bezel, and the dial, are all original factory Rolex parts. So the case, still that 904L steel, 31 millimeters in diameter. As you can see, index finger to my thumb, 31 millimeters, side profile, not too high. Fits on a suit cuffs, dress cuffs very nicely. A very nice high polish along the sides as well. On the crown side a very nice high polish. Rolex crown logo on the Rolex crown which is a screw-down Twinlock double waterproof system. It unscrews counter-clockwise, and pops out into the first position in which you can wind the watch 20 to 30 times no more, as you might put too much tension on the movement and you might damage it. A simple tugging of the crown will allow you to adjust the date instantaneously as shown. Lemme move this out of the way here. As you can see there, very simple, very easy to use. A final tug of the crown will stop the seconds hand or the hack movement, allowing you to set the time down to the precise seconds, such as through an atomic clock online. You wanna set it down to the exact seconds, you can. Besides that, you can set the hands bi-directionally as shown. Always make sure, push your crown nice and tight against the case. That'll start the seconds hand and start the hack, start the seconds hand again. Screw the crown nice and tight against the case there, and you'll have a watch that is water-resistant for 100 meters or 330 feet. Alright, so moving on to the bracelet now. Like I said, it has beautiful 904L steel. Rolex in-house made steel which has additional corrosion resistance. It's a, the Jubilee bracelet itself is a five piece linked bracelet with a satin finish or brushed steel on the outer of the five links where all the center three piece links are nicely uniformed in a high polish and patterned nicely throughout all the way the bracelet. The clasp is actually a folding oyster clasp with, sorry, it's a folding oyster that has been concealed, behind the Jubilee bracelet as shown. You can see that with that little Rolex crown. It opens up to reveal this clasp blade with the Rolex name embossed on there. Once again, this is how it looks closed up. Behind the back, as you can see, the clasp hidden nicely behind that bracelet. Alright, so lemme go ahead and move on to the movement now. So the movement is housed as this oyster case back. It is a perpetual, mechanical, self-winding movement. It's Rolex's caliber 2235 movement, which is a, has a precision of minus two plus two seconds a day, has the simple functions of the center hour, minutes, seconds, hand with instantaneous changing of the date, stopping of the seconds hand for precise time setting, as I've shown you when I went over the crown. The power reserve of this watch, you're looking at 48 hours. So you can put this down on a Friday evening, pick it back up on a Sunday evening and it should still be keeping time just fine. Alright, so unfortunately, I do have a average man's wrist. I have a 7" wrist. This Jubilee bracelet fits a 6 1/2, so I won't be able to put this watch on, but I can just show you how that looks on the wrist there. Alright, so there you go. Very beautiful. So if you're looking for this model, or any other model for the lowest possible price, check out our website at where the lowest price is guaranteed. We offer free shipping and a one year warranty, and if you like the video, please like, comment, and subscribe to it. Thanks for watching. Hope to see you guys soon. - [Speaker] If you want to find out more about the watch you just saw in the video, you can just click below on show more, to see the full description, then you can check the link next to model as seen in video, click on it, and you will get to the proper page where you can see all the details. If you're watching on a mobile phone, you have to click on the arrow down on the right-hand side below the video to see the full description. If you like this video, please give us a thumbs up. If you would like to share this video with your friends, you can use the share button below, and share it on any platform you like. If you have questions, constructive feedback, wanna tell us about some mistakes or misspeaks, just write a comment below. If you want to see more videos like this. You should subscribe to our channel, and visit our channel page where you can find all the videos and, if you're interested in a specific watch brand, you can check out our playlist. If you want to check the price for a watch or wanna buy one, remember at, you always get a steep discount, so you should check the prices with us. If you want to know the price for a specific watch, just go to Google, type in Jaztime plus brand, model and details you're interested in and Google will find the right page for you. Thank you for watching.

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