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Fluted Bezel

ROLEX DAY-DATE PRESIDENT FLUTED BEZEL WATCHES

The platinum fluted bezel is a remarkable milestone in Rolex design, introduced for the first time in 2022 on select... Day-Date 40 models. Traditionally reserved for gold watches, the fluted bezel made its debut in 950 platinum—Rolex’s most prestigious and dense metal—after years of technical development to perfect the challenging machining process. Crafted with razor-sharp precision, the platinum fluted bezel maintains the same light-catching elegance as its gold counterparts, but with a cooler, more subtle sheen unique to platinum. Paired with the icy tones of a platinum case and often a glacier blue dial, this bezel represents the pinnacle of Rolex refinement and innovation, blending iconic aesthetics with ultra-luxurious material. Read more Show less

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