Founded in 1860, TAG Heuer is a luxury watch manufacturer based out of La Chaux-de-Fonds, Switzerland. Known for its avant garde stylistic choices, the company has a reputation for innovation and has a long-standing association with the worlds of motorsport and athletics. Among the brand's most notable models are the Carrera, Formula One, Link, Aquaracer and Grand Carrera, and these collections include classic and contemporary designs, catering to both women and men. Many TAG Heuer timepieces include a chronograph function, allowing for simple and more complicated time measurements, while some of the more expensive models are decorated with diamonds, adding an extra level of sophistication. Famous wearers of TAG Heuer timepieces over the years have included Brad Pitt, Leonardo Di Caprio, Uma Thurman and Barack Obama.