The continuous quest for progress and improvement is a concept shared by Rolex and athletes in many of the top sports stars in the world. This shared goal, combined with the pursuit of excellence, explains the long-standing association between the world’s most famous luxury watch manufacturer and the world of sport.
Whether it’s ball games like tennis and golf, motor sports like Formula 1 and endurance racing, or elite sports like equestrian and sailing, Rolex are there to lend a hand. The brand serves as a major sponsor and official timekeeper of many tournaments, while also having endorsement deals with some of the world’s most famous athletes.
Rolex Motorsports – Grand prix, Formula 1, & Daytona
The association between Rolex and the world of motorsport goes back almost 100 years and today the brand has a global partnership with Formula 1. This means that Rolex Daytona watches are a continuous presence at Grand Prix events throughout the calendar, while also serving as the official timekeepers of the sport.
In addition, the watch company serves as the title sponsor of the Rolex 24 At Daytona endurance event, as well as being one of the major sponsors of the 24 Hours of Le Mans. Formula 1 icon, Jackie Stewart, is a global ambassador for the brand and Rolex also endorse other racers, such as the 2013 Le Mans winner, Tom Kristensen.
Rolex Tennis – Shanghai Rolex Masters & Monte-Carlo Masters
One of the brand’s best-known sporting links is with professional tennis and Rolex has had an official association with the sport since the 1970s. This now includes a strong presence at events like Wimbledon and the Australian Open, and title sponsorship deals with the Shanghai Rolex Masters and Monte-Carlo Rolex Masters.
The watch manufacturer is a keen supporter of both men’s and women’s tennis, which is why they sponsor the BNP Paribas WTA Finals, as well as men’s tournaments. Rolex also have endorsement deals with some of the sport’s elite figures, including Roger Federer, Caroline Wozniacki, Jo-Wilfried Tsonga and Ana Ivanovic.
Rolex Equestrianism – Grand Slam Show of Jumping
Another sport that is commonly associated with Rolex is equestrianism and the Swiss watch company have been active in the field for more than 50 years. As with other sports, Rolex serve as key sponsors of several events within show jumping and other equestrian disciplines, including the CSIO Spruce Meadows ‘Masters’ event.
Competitors who enjoy a relationship with the company include Scott Brash and Meredith Michaels-Beerbaum. Furthermore, Rolex’s involvement in the sport has extended to the creation of both the Grand Slam of Show Jumping and the Grand Slam of Eventing, which are now considered among the biggest honors around.
Rolex Sailing – Rolex Farr40 World & Fastnet Race
Very few sports require the level of precision and attention to detail that elite level sailing and yachting do, and these requirements make Rolex an ideal partner for the sports. From yachtsmen and women, to regattas and equipment, the watch brand has developed a series mutually beneficial relationships and sponsorship deals.
At present, Rolex are active in the sport through sponsorship of events like the Rolex Farr 40 World Championship and the Rolex Fastnet Race, as well as through endorsement deals with some of the top sailors around. Moreover, the Rolex YachtMaster and YachtMaster II are firmly established tools of the trade.
Rolex Golf – U.S. Open, Open Championship & DP World Tour
Finally, Rolex and the world of golf have formed an extremely lucrative association, which can be traced all the way back to the 1960s. From the U.S. Open and the Open Championship to the Masters Tournament and DP World Tour Championship, the Swiss company are a part of many of the top professional golfing competitions every year.
Meanwhile, some of the most famous golfers from the past and present benefit from partnerships with Rolex. Among the most notable current players are Tiger Woods, Phil Mickelson and Jordan Spieth, while the brand is also a key sponsor of the sport’s so-called ‘big three’: Jack Nicklaus, Arnold Palmer and Gary Player.
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