Purchasing a Rolex sounds like a fool-proof plan: buy a high-quality luxury timepiece or other piece of jewellery, which you can later convert into cash when times are tough. In the case of jewellery, you can claim the material value, so prior to making a purchase, you should determine how much you are paying for gold or diamonds, and how much you are paying for the craftsmanship, and then make your decision based on potential re-sale of the materials.
With luxury watches, on the other hand, you are going to want to sell for more than just the material value. The problem here is that watches are mechanical devices, meaning the quality of their inner-workings will be taken into account. They are also subject to changes in fashion, and value can be dictated by availability too.
Indeed, asking which Rolex to buy as an investment is similar to asking which car to buy as an investment. Most watches lose value the moment they are purchased and unless you plan to rent your Rolex out to other people regularly, you are going to struggle to make a profit. Nonetheless, here are some pointers to improve your chances. Continue reading “Which Rolex to Buy as an Investment?”