Rolex Datejust 31 Lady Midsize Stainless Steel Rhodium Roman Dial & Smooth Domed Bezel Jubilee Bracelet 178240 - BRAND NEW

Rolex Datejust 31 Lady Midsize Stainless Steel Rhodium Roman Dial & Smooth Domed Bezel Jubilee Bracelet 178240 - BRAND NEW

Item No. 178240RRJ | Limited Supply 4 others view this page

Retail Price: $6,300

Save: $151 (2%)

Our Price: $6,149





Brand New
Box & Papers
Production Year
Model Number
Lady Datejust
Model Year
2006-current Modern Rolex


Screw Down
Stainless Steel Domed
Case Back
Stainless Steel
Case Size
31 mm
Case Type
Case Shape


Dial Type
Dial Color
Dial Markers


Band Material
Stainless Steel
Concealed Folding Crownclasp
Bracelet Type
Heavy: New Style


Watch Style
Dress Watch
Country of Manufacture
Water Resistance
100 Meters (330 Feet)


Hey guys, this is Kevin here at, and today we'll be reviewing the Rolex Datejust 31, reference number 178240. We'll be going over the price, dial, bezel, case, crown, bracelet, clasp, and we'll talk about the movement towards the end of the video. Okay, so as of May 2018, you can get this watch from an authorized Rolex retailer for $6200 plus tax, or you can come to and look for the most up-to-date pricing. All right, so let's go ahead and jump right into the dial. The dial follows Datejust's very basic dial architecture, which is the Rolex crown logo at the 12:00 position with the Rolex Datejust name right underneath it, Roman numeral hour markers. For the Roman numeral hour markers, you'll be seeing these non-luminous hour and minute hand. The crown logo, the hour markers, and the hand are all fashioned out of 18-karat white gold to prevent any tarnishing. We have the date window at the 3:00 position with a cyclops lens on top of that. Beautiful sapphire crystal for magnification and easier viewing of that date. For the specific dial configuration I have in my hand here, we have the silver dial with Roman numeral hour markers. The silver dial, absolutely gorgeous, as you can see, is sort of a sunbursty type of dial, as Rolex likes to call it. As you can see, as I tilt it towards different directions in the light, you can see sorta that sunburst effect. If you're not interested, however, if you're not interested in this specific dial color or this dial configuration, the Datejust comes in numerous different configurations, as it is a beautiful dress watch, they obviously want to make a dress watch that is right for you. So specifically for the index and the Roman numeral hour markers, you can get that in the silver, which I have in my hand here, the white, blue, black, or pink dial colors. If you're not interested in the index or Roman numerals, you can also get it in an Arabic numeral only in the black dial color, and if you're interested in something a little more luxurious, a little more different, you can actually call us or check out our website here at We actually do custom dials and custom bezels for this model of the Datejust, as well. We can do a diamond, completely full diamond bezel, or we can do a mother of pearl with diamond hour markers, or even just a blue dial with diamond hour markers, as well. So if you're interested in something a little bit different, just give us a call and we'll be happy to help you on that. Moving on, we're gonna, moving on to the bezel now, as I said before, we can adjust, we can add a nice beautiful diamond bezel installed in place of this very simple, high-polished dome bezel, but even the high, even just the standard dome bezel is just absolutely gorgeous. As you see, very nice high polish that matches with the lugs of the case, as you can see, nice high polish on the lugs of the case, that pattern very nicely from the start of the bracelet, as well. The side of the case, nice high polish, as well. That patterns very nicely with the sides of the bracelet. On the other side, as well, with the crown logo. The specific case size of this Datejust, as stated by the name, is a Rolex Datejust 31, so it is a 31-millimeter case. From my index finger to my thumb here, that's 31 millimeters in diameter. The case and the bracelet are made out of 9040 steel, which is an in-house Rolex-made steel that has additional corrosion resistance and a nicer shine than the industry standard steel. Let's move on to the crown now. The crown is a twin lock double waterproofness system. It's a screw-down crown that simply unscrews counter-clockwise as shown. And in this standard position that the crown pops out into, this is where you could wind the watch going clockwise. About 15 to 20 winds is all you need for a, from a dead stop to get the watch started once more. A simple tugging of that crown will activate the next step of the crown, in which you can change the date instantaneously, as shown, by going counter-clockwise. You can see how easy it is just to change the date there. And the final position of the crown will stop the seconds hand, as you can see, and that's for precise time-setting, such as to an atomic clock online. You can set it down to the exact second. As this, in its final position, you can set the time bidirectionally as shown. Pressing the crown back in will start that seconds hand once more. As you can see, it's already started going. And always make sure to screw the crown nice and tight in against the case, as you wanna keep this watch water resistance for 100 meters or 330 feet. Moving on to the bracelet now, the bracelet's a beautiful Jubilee-style bracelet, which is a five-piece link style bracelet with nice high polish on the center of the three-piece links contrasting with the nice sand finish on the outer of the five-piece links. The pattern goes throughout the whole bracelet only to be interrupted by the Rolex crown logo. As I go through the whole bracelet, you can see the nice continuous pattern. That interruption by the Rolex crown logo is actually where the clasp is located. It's a concealed folding crown clasp. And there we are. Opens up to reveal these nicely high-polished clasp blades. So you can see the bracelet fully opened up, as so. And then closed once more. See the clasp nicely hidden behind the bracelet. All right, but if you're not interested in this style of bracelet, the Jubilee style bracelet, Rolex does have their standard Oyster bracelet, which is a three-piece link bracelet. However, it will follow the same style of the outer of the three-piece links having that sand finish and the high polish down the center of the three-piece link. All right? Let's go ahead and move on to the movement now. So the movement is housed in this simple oyster case backing. Nice high polish, as you can see, around it. The movement is a 2235 in-house made movement, perpetual mechanical self-winding movement made by Rolex. It's within Swiss specs, which is minus two, plus two seconds a day. The functions of the movement, very simple functions, just a center hour, minute, and seconds hand, instantaneous changing of the date with rapid setting, and stopping of the seconds hand for precise time-setting, as I've shown you with the crown functions. The power reserve of this watch is a 48-hour power reserve, meaning you could put this watch down on a Friday evening, pick it back up on a Sunday afternoon, and it'll be keeping time just fine. All right, so let me actually go ahead and show you this watch on my wrist now. So once again, locate that concealed folding crown clasp. Opens up as so. And there we are. As you can see, smaller watch, so not too high of a profile on top of the wrist. And there it is. Absolutely beautiful watch. So if you're interested in this model or any other model for the lowest possible price, check out our website at We offer a one-year, a lowest price guarantee and a one-year warranty. And if you like the video, please like, comment, and subscribe below. Thanks for watching. Hope to see you guys soon.