{"id":873,"date":"2016-08-01T09:05:46","date_gmt":"2016-08-01T16:05:46","guid":{"rendered":"https:\/\/www.jaztime.com\/blog\/?p=873"},"modified":"2016-11-01T06:58:20","modified_gmt":"2016-11-01T13:58:20","slug":"tag-heuer-partnership-manchester-united","status":"publish","type":"post","link":"https:\/\/www.jaztime.com\/blog\/tag-heuer-partnership-manchester-united\/","title":{"rendered":"TAG Heuer Partners Up With Manchester United"},"content":{"rendered":"<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/5iQUv6eAZAI\" width=\"100%\" height=\"314\" allowfullscreen=\"allowfullscreen\"><\/iframe>The Swiss watch manufacturer TAG Heuer has officially announced a new partnership with Manchester United Football Club during a launch in Beijing, China. The three-year agreement will see TAG Heuer become the Official Timekeeper of the club, as well as a Global Partner.<\/p>\n<p>Over the years, TAG Heuer have enjoyed a strong reputation within the world of sport, thanks to links with the likes of Ayrton Senna and <a href=\"http:\/\/www.mariasharapova.com\/filter\/hentry\" target=\"_blank\">Maria Sharapova<\/a>. It is hoped that this new partnership will help the company to increase brand recognition in key areas like China, where Manchester United boast a staggering 107 million fans.<\/p>\n<h2 id=\"the-theater-of-dreams\" style=\"text-align: center;\">The Theater of Dreams<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1186 aligncenter\" src=\"https:\/\/www.jaztime.com\/blog\/wp-content\/uploads\/2016\/10\/Theatre-Of-Dreams-Manchester-United.png\" alt=\"Theatre Of Dreams Manchester United \" width=\"720\" height=\"309\" srcset=\"https:\/\/www.jaztime.com\/blog\/wp-content\/uploads\/2016\/10\/Theatre-Of-Dreams-Manchester-United.png 720w, https:\/\/www.jaztime.com\/blog\/wp-content\/uploads\/2016\/10\/Theatre-Of-Dreams-Manchester-United-300x129.png 300w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/>As part of the new partnership, TAG Heuer products and advertising campaigns, including their current <a href=\"http:\/\/www.tagheuer.com\/int-en\/wall\" target=\"_blank\">#DontCrackUnderPressure<\/a> motto, will be displayed on the digital advertising boards at the team&#8217;s stadium. Old Trafford, which is known as the Theater of Dreams, holds a capacity crowd of more than 75,000 people.<\/p>\n<p><!--more-->In addition, TAG Heuer timepieces will be on show in other parts of the venue, including in the players&#8217; dressing room, as well as on the team&#8217;s website and other digital platforms. Moreover, advertising will appear at the club&#8217;s training complex and in its offices in both Manchester and Hong Kong.<\/p>\n<p>Overall, it is estimated that Manchester United, who play in the Premier League, have more than 650 million followers worldwide, making them the most popular soccer club in the world today.<\/p>\n<p>&#8220;Manchester United is the most prestigious football team in the world and getting into football at the highest level is, for me, very important,&#8221; says Jean-Claude Biver, TAG Heuer&#8217;s CEO. &#8220;With Manchester United, we communicate passion, emotion, joy, dreams, team spirit, organisation, strategy and finally, victory.&#8221;<\/p>\n<h2 id=\"launch-in-china\" style=\"text-align: center;\">Launch in China<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1184 aligncenter\" src=\"https:\/\/www.jaztime.com\/blog\/wp-content\/uploads\/2016\/08\/Tag-Heuer-Manchester-United-Dont-crack-under-pressure.png\" alt=\"Tag Heuer Manchester United Dont Crack Under Pressure\" width=\"720\" height=\"258\" srcset=\"https:\/\/www.jaztime.com\/blog\/wp-content\/uploads\/2016\/08\/Tag-Heuer-Manchester-United-Dont-crack-under-pressure.png 720w, https:\/\/www.jaztime.com\/blog\/wp-content\/uploads\/2016\/08\/Tag-Heuer-Manchester-United-Dont-crack-under-pressure-300x108.png 300w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/>The launch of the new partnership between the two brands took place in Beijing, where Manchester United were on tour as part of the club&#8217;s pre-season preparations. In recent years, China has emerged as a key market for the likes of TAG Heuer and Rolex, so it marked an ideal location for the announcement.<\/p>\n<p>Star players like Wayne Rooney and Ashley Young were on hand at the event, along with club ambassadors Denis Irwin and Ji-Sung Park. Manchester United&#8217;s new first team coach, Jose Mourinho, was also recently spotted wearing a TAG Heuer timepiece and holding a TAG Heuer box, although he was previously associated with rivals Hublot.<\/p>\n<p>&#8220;We&#8217;re proud to be in China, where we enjoy vast and loyal support,&#8221; said Richard Arnol, Group Managing Director for Manchester United. &#8220;In TAG Heuer, we have a partner that will be naturally well-equipped to support us. Our rich history can be traced back to the same era. Our prestige is down to our unrelenting commitment to be pioneers.&#8221;<\/p>\n<p style=\"text-align: center;\">\u00bb <a href=\"https:\/\/www.jaztime.com\/all\/?brand=165\" target=\"_blank\">Check out Jaztime&#8217;s collection of TAG Heuer timepieces<\/a> \u00ab<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Swiss watch manufacturer TAG Heuer has officially announced a new partnership with Manchester United Football Club during a launch in Beijing, China. The three-year agreement will see TAG Heuer&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[16],"tags":[],"powerkit_post_featured":[],"class_list":{"0":"post-873","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tag-heuer"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TAG Heuer Partners Up With Manchester United - Jaztime Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.jaztime.com\/blog\/tag-heuer-partnership-manchester-united\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TAG Heuer Partners Up With Manchester United - Jaztime Blog\" \/>\n<meta property=\"og:description\" content=\"The Swiss watch manufacturer TAG Heuer has officially announced a new partnership with Manchester United Football Club during a launch in Beijing, China. 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